When Your Employees Ask,
"Where Are you Taking Us?"

The Longer You Pause, The More Trouble You're In

Dear Friend,

Business leaders who don't take the time to create a compelling vision, ("where" they're going) and a mission, ("how" they will get there) are leaders in title only.

To lead a great company, your vision must be known and understood by every single person in the company, completely engage their hearts and minds, and create the hope that you, as their leader, can accomplish it. That, my friend, is a worthy task.

I've been asked, "How will taking time to create a vision and a mission make me more money?"

That's a legitimate question. Let your own experience guide you. Let's say you are being recruited to work for two different companies, and you ask the first recruiter what their vision is for the company. It's soon obvious that the recruiter has no knowledge if there even is a company vision, and he seems uninterested in speaking about it. The second company's recruiter proudly states their company's vision before you even ask. He's very excited to talk about it, and it excites you too. It's big and important and it fits with your personal and professional values. You discover he starts each interview discussing how important their vision is to them, and how it even drives their hiring decisions. Given your choices, would you:

1. Go with the visionary company even if they didn't pay quite as much?

2. Be more focused in your activities due to knowing where the company was going?

3. Be more motivated to do a good job?

4. Make better decisions in your role because you understood the priorities, direction, and values of the company?

5. Recruit other quality people to join the company?

6. Take more personally the company's success?

7. Better know which customers, vendors, or investors were more desirable because they would further the vision, and better know which to avoid because they would slow its progress?

Wouldn't you also agree that all of these would directly or indirectly affect your bottom line?

Like most business owners, I was slow to catch on. I thought people showed up because it was there job and obligation, that is, if they wanted to pay their mortgage. But I saw my employees faces beam as soon as I started conversations about focusing on a cause that was bigger than us and how important their ideas and contributions were.

WOW! I couldn't believe the buy-in I got, but I didn't know how to create a great vision or mission, so I began reading whatever I could find to do it right.

What I found at the library and online was really weak and uninspiring. I wanted a vision that touched my people to the core and represented the greatness we wanted to pursue. One that would tell you immediately that you had to be part of it when you read it. And all the benefits I listed above and many more came to pass.

As A Consultant, Here's What I Learned

The first two questions I ask a prospective client are:

1. Where do you want to take your company? (Vision)

2. How will you get there? (Mission)

Well, guess what? In my years of consulting, and having asked this of countless business leaders, not one could answer the first question with any clarity. And obviously, if you can't answer question #1, question #2 is irrelevant.

The Value of the Book

In 120 pages, Where Are You Taking Us? walks you through an inspiring and systematic approach to getting to the essence of your company's true vision and mission. I share insights and examples each step of the way to not only help you create A VISION AND MISSION, BUT THE RIGHT VISION AND MISSION for your company.

You Owe it to Yourself and Your Employees

You too will witness how the right vision and mission will guide you to:

Wouldn't receiving half of these benefits help to grow your company, make it more profitable, and revitalize your culture?

Knowing where your company is going and its ultimate purpose is your most significant contribution as the leader.

AND...If Where Are You Taking Us doesn't inspire you to draft a vision and mission that you are proud to have, I will buy it back from you for twice what you paid for it!

I'm certain you will consider this book a must read for leaders who want to make a real difference.

This is what my customers say

Want a guaranteed return on your money?

What you will read in the pages of Where Are You Taking Us? is exactly where I start with a company owner when I'm consulting or conducting a retreat. I charge thousands of dollars to walk them through the exercises in this book. This is an amazing opportunity to get many thousands of dollars of value for the price of this audio or e-book.

Don't Put Off Making This Decision to Another Day

Don’t bury this offer in your “Favorites” or print it and put it on your credenza file. If you don’t buy it now, you probably won't buy it at all. And that could cost you a fortune. To be a man or woman of action, which is critical for success, you MUST take action when something is so compelling and so important.

Double Your Money Back GUARANTEE!

People thought I was crazy to offer “double your money back.” But that's exactly what I'll do if you don’t agree that this book delivers on my promise to be an important step in developing your most important skill as a leader. I was told “That’s way to risky." But after they read the book, they understood.

I'm certain that when you get your copy, you will:

* Keep it close as a handy reference

* Refuse to loan it out

* Listen to, or read it more than once

* Make it required listening/reading for your company’s leaders

* Refer it to your friends in business

Purchase the MP3 download of Where Are You Taking Us? A Leader’s Guide to Vision and Mission and receive a FREE copy of the e-book as well, both available for immediate download, for only $15.95. Or I'll ship you the audio CD for only $19.95 (plus $3.00 shipping and handling), and you still receive the FREE e-book version for immediate download.

You will want the e-book for doing the exercises that accompany each section. To order, just click on the button below, or you can contact me in any of the following ways.

Steve Meisenheimer
Steve@MeisenheimerInc.com
602.368.4850 Fax
602.889.0155 Office

Act immediately and receive the following bonuses

To give you every possible reason to say "YES" right now, if you respond immediately, you'll also receive the following:

Free bonus 1:

When you buy either audio version, (CD or MP3 download) you will also receive the e-book for FREE with your order. You will receive an E-mail with the download link for quick listening.

Free bonus 2:

My 35-page report, "7 Steps to Attract & Hire the Best People", which will help you more easily realize the personnel benefits that a great vision and mission will bring. You will receive this download link in an E-mail too.

Free bonus 3:

A free subscription to my E-Newsbrief “Your Strategic Advantage”, which offers incredible fresh insights for you to grow and manage your business.

You can't lose with my double your money back guarantee

By the way, these bonuses are yours to keep even in the unlikely event you decide to take advantage of my money back guarantee:

Once you read this book and complete the worksheets, if after 30 days you can't see how "Where Are You Taking Us? A Leader’s Guide to Vision and Mission” will make the difference I've suggested is possible, just let me know and I'll double your money back! You have nothing to lose and everything to gain.

Here's how to order right now!

To order Where Are You Taking Us? as an MP3 audio download and receive your FREE copy of the e-book for only $15.95, or as an audio CD with your FREE e-book for only $19.95 (plus $3.00 shipping and handling), just click the button below

To your success,

Steve Meisenheimer, Owner and President

P.S. Receive not only Where Are You Taking Us? A Leader’s Guide to Vision and Mission, but these additional FREE GIFTS when you order before

* Your complementary copy of the e-book to download immediately so you can work through each sections exercises.

* My 35-page report "7 Steps to Attract and Hire the Best People"

* A FREE subscription to my E-Newsbrief, "Your Strategic Advantage"

P.P.S. Also, there's absolutely no risk. If you receive the book and find it's not everything I've described here, I will double your money back.